Zero Proof. Zero Doubt.
The Zero Standard
Most “non-alcoholic” wine isn’t zero. Here’s what ours is, and how you can be sure.
01The loophole
Two words, different liquids
“Non-alcoholic” and “0.0%” are not the same words. In the US, they aren’t even close.
A drink labeled non-alcoholic is legally allowed to contain alcohol: up to 0.5% ABV. It only has to disclose that in the small print. A drink labeled 0.0% or alcohol-free is held to the other standard: no detectable alcohol.
Two words. Same shelf. Different liquid in the glass.
On most shelves
“Non-alcoholic”
Up to 0.5% ABV
Legal. Disclosed only in the small print.
In our cellar
“0.0%” / Alcohol-free
No detectable alcohol
The only standard we carry.
(TTB; FDA CPG Sec. 510.400. Most of the category lives right underneath that 0.5% line, wearing the friendlier word on the front.)
02The selection standard
So we made it simple.
If a wine isn’t 0.0%,
we don’t carry it.
Not as a second line. Not as a cheaper shelf. There’s no “close enough” section, because close enough is the thing we’re here to remove. This is the whole point of the shop. Every wine in the cellar is a true 0.0%, never a 0.5%.
The Zero Doubt Guarantee: love your first bottle or it’s on us.
The terms
First bottle of your first order, within 30 days of delivery. Replace or refund, your choice. No return shipping: keep the bottle or gift it. Once per customer. No justification required.
03The outside check
Certified producers, audited every year
We curate; we don’t distill. So the checks happen where the wine is made.
Our producers hold independent certifications from accredited certification bodies, maintained through mandatory annual surveillance audits. Certifications of that kind are what let these wines ship into markets where 0.0% isn’t a preference, it’s the law.
GSO 2055-1
The Gulf halal standard. Published, auditable, and the standard our current certificates are written against.
OIC/SMIIC 1
The OIC halal standard. The second standard represented in our certificate file, from a second certification body.
GAC
The Gulf Accreditation Center, which accredits the certifier behind our current certificates.
04Documentation on request
See it for yourself
Want the paperwork? Just ask.
Send us a note and we’ll email you the certification for any bottle we can document. No account, no hoops. The same standard we’d want as the person holding the glass.
Zero Proof. Zero Doubt.
The second half of that line was never only about the lab result. It’s about not having to wonder — about the bottle, or about yourself.
Open the CellarCurating 0.0% since 2020 · 50,000+ glasses raised · 4,000+ have ordered more than once