Zero Proof. Zero Doubt.
Most “non-alcoholic” wine isn’t zero. Here’s what ours is, and how you can be sure.
The loophole
Two words, different liquids
“Non-alcoholic” and “0.0%” are not the same words. In the US, they aren’t even close.
A drink labeled non-alcoholic is legally allowed to contain alcohol — up to 0.5% ABV — and only has to disclose it in the small print. A drink labeled 0.0% or alcohol-free is held to the other standard: no detectable alcohol.
Two words. Same shelf. Different liquid in the glass.
On most shelves
“Non-alcoholic”
Up to 0.5% ABV
Legal — and disclosed only in the small print.
In our cellar
“0.0%” / Alcohol-free
No detectable alcohol
The only standard we carry.
(TTB; FDA CPG Sec. 510.400. Most of the category lives right underneath that 0.5% line, wearing the friendlier word on the front.)
What we do about it
The selection standard
So we made it simple.
If a wine isn’t 0.0%, we don’t carry it.
Not as a second line. Not as a cheaper shelf. There’s no “close enough” section, because close enough is the thing we’re here to remove. This is the whole point of the shop — every wine in the cellar is a true 0.0%, never a 0.5%.
The outside check
Certified producers, audited every year
We curate; we don’t distill. So the checks happen where the wine is made.
Our producers hold independent halal certifications from accredited certification bodies, maintained through mandatory annual surveillance audits — the kind that let these wines ship into markets where 0.0% isn’t a preference, it’s the law.
We don’t put our certifiers’ names on the website — that’s their request, and we honor it. But the certificates are real, and we’re glad to show them.
Documentation on request
See it for yourself
Want the paperwork? Just ask.
Send us a note and we’ll email you the certification for any bottle we can document. No account, no hoops — the same standard we’d want as the person holding the glass.
Zero Proof. Zero Doubt.
The second half of that line was never only about the lab result. It’s about not having to wonder — about the bottle, or about yourself.