Privacy policy

Privacy Policy

Last updated: October 30, 2026

This policy explains what personal information we collect when you visit or shop at Drink Point Zero (www.drinkpointzero.com), how we use it, who we share it with, and the choices you have. The Drink Point Zero website and store are operated by Halal Wine Cellar LLC, 42 Broadway, Suite 12-495, New York, New York 10004 ("we," "us," "our"). Questions: hello@drinkpointzero.com.

1. Information we collect

Information you give us. Your name, email address, phone number, shipping and billing addresses, and order details when you buy; your login and preferences if you create an account or a subscription; and anything you send us when you email us, leave a review (including photos), take our wine-match quiz, or sign up for emails or texts.

Payment information. Card and wallet payments are handled by our payment processors (Shopify Payments, Shop Pay, and PayPal). We never see or store your full card number. Shop Pay is also covered by Shopify's own privacy policy.

Information collected automatically. When you use the site, we and our service providers collect device and browser information, IP address, approximate location based on that IP address, the pages and products you view, what you add to your cart, the site that referred you, and how you interact with our emails. We collect this with cookies, pixels, and similar technologies (see section 4).

Information from others. Delivery status from carriers; payment and fraud-screening results from our payment processors; review content from our reviews platform; which partner referred you if you arrive through an affiliate link; and limited information from social and advertising platforms when you interact with our ads.

What we don't ask for. We do not ask for information about your religion or your health. You never need to tell us why you choose alcohol-free.

2. How we use it

• To take, ship, and support your orders, including returns, replacements, and the Zero Doubt Guarantee.
• To run your account, subscriptions, and rewards.
• To send order and shipping updates.
• To send marketing emails or texts you have signed up for. You can opt out at any time (see section 5).
• To show you relevant ads on other sites and apps, and to measure whether our ads work.
• To understand how the site is used and improve it.
• To prevent fraud, keep the site secure, and comply with the law.

3. Who we share it with

We share personal information with these categories of recipients:

• Store platform and checkout: Shopify (including Shop Pay).
• Payments: Shopify Payments and PayPal.
• Fulfillment and delivery: our fulfillment partner and carriers such as UPS and USPS.
• Email and text messaging: Klaviyo.
• Reviews, subscriptions, rewards, and affiliates: Judge.me, Seal Subscriptions, Smile.io, Froonze, and GoAffPro.
• Shopping tools: RevenueHunt (our wine-match quiz), FoxKit, and Upsell.com (post-purchase offers).
• Analytics and advertising: Google (including Google Analytics and YouTube), Meta (Facebook and Instagram), TikTok, and Pinterest.
• Legal and business reasons: when the law requires it, to protect our rights or our customers' safety, or as part of a sale or reorganization of the business.

We do not sell your personal information for money. Like most online stores, we use advertising cookies and pixels from the companies above. Under some state privacy laws, letting those companies collect browsing data on our site can count as a "sale" or "sharing" of personal information for targeted advertising. You can opt out of this at any time (see section 6).

4. Cookies and pixels

Cookies and pixels keep your cart and login working, show us which pages and products are popular, and let advertising partners show you our ads and tell us whether they worked. Some are set by us and some by the partners listed in section 3. Some of those partners also receive purchase and browsing events directly from Shopify's servers rather than from your browser, so blocking cookies alone may not stop that; the opt-out in section 6 is the way to stop targeted advertising. You can manage your choices in the privacy banner on our site, and you can block or delete cookies in your browser settings; if you block all cookies, parts of the site such as the cart may not work.

Do Not Track. There is no common industry standard for browser "Do Not Track" signals, so we do not respond to them. We do honor Global Privacy Control signals as described in section 6.

5. Emails and texts

We send marketing emails only to people who sign up or who have bought from us, and every email has an unsubscribe link. If you sign up for texts, we will send recurring automated marketing messages to the number you give us. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to any text to stop all texts, or HELP for help. We do not share your mobile number or text-message opt-in with third parties for their own marketing. Order and shipping emails continue even after you unsubscribe from marketing.

6. Your choices and rights

Opting out of targeted advertising. To opt out of targeted advertising and any "sale" or "sharing" of your personal information, use the "Your Privacy Choices" link at the bottom of our site, or turn on Global Privacy Control in your browser; we treat a Global Privacy Control signal as an opt-out for that browser. You can also email us. We do not ask you to verify your identity to opt out.

Other requests. Depending on the state you live in, you may also have the right to ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct it;
• delete it.

To make one of these requests, email hello@drinkpointzero.com with "Privacy request" in the subject line. We will confirm your identity by matching details with our records. We confirm receipt within 10 business days and respond within 45 days; if we need more time, we will tell you, and we may extend once by up to another 45 days. An authorized agent may make a request for you with your written permission. If we decline your request, you can appeal by replying to our decision with "Appeal" in the subject line; we respond to appeals within 60 days, and if we deny your appeal you may contact your state Attorney General.

We will not discriminate against you for exercising these rights. Our rewards program and email-signup offers are optional. If you ask us to delete your information, any unredeemed rewards points are lost.

California residents have the rights above under the California Consumer Privacy Act. In the past 12 months we collected identifiers (such as name, email, phone, and address), commercial information (orders and purchase history), internet activity, approximate location, photos you chose to upload with a review, and inferences about your shopping interests, for the purposes in section 2, and disclosed them to the categories of recipients in section 3. In the same period we "shared" identifiers, internet activity, and inferences with our advertising partners (Google, Meta, TikTok, and Pinterest). We do not use or disclose sensitive personal information to infer characteristics about you. California residents may also ask, once a year, which third parties received their personal information for direct marketing, by emailing hello@drinkpointzero.com.

7. How long we keep it

We keep order and transaction records for as long as we need them for accounting, tax, and legal purposes, generally up to seven years. We keep account information while your account is active and delete it when you ask us to close your account, except for order records we must keep. If you unsubscribe from marketing, we keep your email address or phone number on a suppression list so that we do not contact you again.

8. Security

We use reasonable safeguards, and our providers use industry-standard security, including PCI-compliant payment processing. No method of storing or sending data online is completely secure, so we cannot guarantee absolute security.

9. Children

Our site is not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, email us and we will delete it.

10. Where we operate

We sell and ship within the United States only, and your information is processed in the United States.

11. Changes to this policy

We may update this policy from time to time. When we do, we will change the "Last updated" date above, and if the changes are significant we will post a notice on the site and may also email you.

12. Contact us

Halal Wine Cellar LLC, operator of Drink Point Zero
42 Broadway, Suite 12-495, New York, New York 10004
hello@drinkpointzero.com